MKT 43

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Introduces advertising as a fundamental business function and as a creative outcome of the marketing strategy. This course addresses a wide variety of conceptual and technical issues, including consumer behavior, market segmentation, advertising planning and research, media and budget considerations, copy writing, art direction and production, and sales promotion.

Alternative Names: Principles of Advertising

Resource URL: http://bcc-libweb.bcc.cuny.edu/mediagraphy/MKT43.pdf