MKT 11

Help Funding Source Full/Some Full Text Subscription Resource - Proxy Access CUNY Access (Icon Legend)

Introduction to the role and scope of marketing in a rapidly changing and challenging environment. Designed to set an overall framework for further studies in the marketing "field," this course surveys broad marketing issues and focuses on the planning and implementation of product, promotion, pricing, and distribution strategies.

Alternative Names: Principles of Marketing

Resource URL: